From the category archives:

PPC

The Fatal Flaw(s) in YPN

January 17, 2008

Yahoo’s “YPN” (for Yahoo Publisher Network) is Yahoo’s version of AdSense: Publishers sign up for the program and place special code on their website, which then serves up ads from Yahoo’s PPC advertisers who choose to participate in the “content network.” The publisher gets paid by YPN when site visitors click on the ads.
I’m not [...]

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AdSense Reports Lose Links

January 16, 2008

Last month, Google made some change in its AdSense reporting interface that randomized the “top channels” listing in the main AdSense overview page, instead of listing them in order of top earning channels. They took something like a month to fix it.
But now that they’ve fixed it, they’ve broken something else. Two something elses, apparently.
First, [...]

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